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    Power is knowledge applied. Know, Understand and do marketing.

    With more than 30,000 members globally, the American Marketing Association (AMA) is the largest marketing association in North America.

    Michiana is home to some of the most creative and innovative marketing professionals in the nation, with businesses that include local start-ups, globally-recognized brands, and everything between. AMA Michiana brings together these professionals from across the north-central Indiana, including South Bend, Mishawaka, Elkhart, Goshen, Warsaw, and their surrounding communities. We host valuable professional development events, networking opportunities, and monthly luncheons. 

    Blog

    An Extrapolation of Experiential Marketing

    Experiential Marketing extrapolation by James Wilkie, a Notre Dame assistant professor specializing in marketing and consumer psychology, based on the AMA Michiana luncheon event hosted by the SIMON Property Group.
    02/14/2017 | alexandriatrusov@gmail.com | 0

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    Experiential Marketing – Create Customer-Centric Memories

    Post by AMA Michiana member Aaron Charles of Villing & Co., "Why do we remember random experiences that don’t seem so monumental? It’s because our senses are engaged. We’re moved or impacted in some way and we’re physically interacting with the moment."
    01/25/2017 | alexandriatrusov@gmail.com | 0

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    For a better understanding of how to REGISTER for AMA Michiana Events (using our unique website) please play the video below or send an email to contact@AMAMichiana.com. Thank you! REMEMBER MEMBERSHIP logins and passwords are different for the National website and this Michiana Chapter website.