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    Blog Archives

    Brand Reputation Management in the Age of Social Media

    Post by AMA Michiana member Aaron Charles of Villing & Co. The “publish” or “tweet” button is a dangerous thing. Social media has made it much easier to connect, but with that has come an increased opportunity to tarnish your reputation.

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    Tactics vs. Strategy: Unearth Your Why

    Marketing has so many tools and initiatives that can be used in the pursuit of building and promoting a brand. It can be easy to focus on the latest marketing silver bullet rather than dealing with one singular question that must come first.

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    An Extrapolation of Experiential Marketing

    Experiential Marketing extrapolation by James Wilkie, a Notre Dame assistant professor specializing in marketing and consumer psychology, based on the AMA Michiana luncheon event hosted by the SIMON Property Group.

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    Experiential Marketing – Create Customer-Centric Memories

    Post by AMA Michiana member Aaron Charles of Villing & Co., "Why do we remember random experiences that don’t seem so monumental? It’s because our senses are engaged. We’re moved or impacted in some way and we’re physically interacting with the moment."

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    Membership Value

    President-elect Alexandria Trusov reflects on the value of membership and how to talk about the value of membership to your management team.

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    I'm Tired of Buying Toys

    Alexandria Trusov, president-elect, shares thoughts on the meaning of the season, the importance of meaningful gifts and how to make a Michiana difference this year.

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    I don’t consider myself a marketer, why should I join AMA?

    Julie Sisco, VP of Membership at AMA Michiana, joined as a professional AMA member to ensure that "I would have the opportunity to stay current, and even when I missed some details the resources were there to quickly find articles to suffice in a pinch."

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    Do your metrics measure up?

    Shane Frost, VP of Communications shares how to measure when the right message and image resonates with the right audience. The real battle is to own a small piece of real estate in the brain of your target. Metrics matter. You need Google Analytics.

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    6 Principles of Successful Crisis Management

    Amy Slav presents an overview from the recent Crisis Management luncheon, "Do the right thing." Why? Because, the public doesn't demand perfection but they do expect integrity. These 6 principles will help.

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    AMA Membership: The Best Position for a “Student of the Game”

    Thom Villing, board member (At Large) shares why the business today is much different than the slightly post-Mad Men era when he got into the "game". Technology has been a real game changer + the proliferation of marketing and communications channels.

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