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    MARKET LIKE A PRO

    April 19, 2017
    11:30 AM - 1:00 PM
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    St. Joseph Conference Center at Holiday Inn
    1208 E Douglas Rd.
    Mishawaka, IN 46545
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     MARKET LIKE A PRO

    Professional services organizations ranging from law and accounting firms to architects, financial planners and IT providers are realizing that they need to get into the marketing game.  Referrals and word of mouth marketing are still important, but effective business development also requires having a good game plan and executing it proactively.  This presentation will focus on the important considerations professional services practitioners should be address for marketing success.

    •       Knowing your brand and having a plan
    •       Why strategy trumps tactics
    •       Best budgeting practices
    •       Putting your best team on the field
    •       Differentiation makes all the difference
    •       Defining and tracking success

     

    There's no need to keep guessing.

    Presented by Thom Villing, president of Villing & Co Inc.

    Thom Villing

    Since founding Villing & Co in 1982 with his wife, Jeannine, Thom has successfully merged his extracurricular interests with his profession. It is no coincidence that he was a junior high softball coach for 20 years; it takes a good coach to bring out the talents of young marketers as much as aspiring softball players.

    Thom's professional passion is branding, followed closely by writing. He puts both of these skills to work as a frequent blogger and occasional speaker on marketing communications. Throughout his career, he has worked with many major brands including McDonald’s, Wheel Horse, Ralston Purina, Coachmen, Holiday Rambler, the University of Notre Dame and many others. A native of Cincinnati, he graduated with a degree in English and Communications from the University of Dayton.

     

    GPS LOCATION OF CONFERENCE CENTER

     

    Sponsored by

    Comcast

    Fees:
    $25 for AMA members

    $35 for nonmembers
    $20 for students

    (Online payment available. At the door, payment types include: cash, check or charge.)

     

    RSVP By:
    April 17 at noon.

    IN-KIND SPONSORS

    Lithotone, Comcast Spotlight, Proforma Printhouse, Midwest Photographics, Momentum Marketing Consultants LLC, the Morris Inn, Villing & Co., and Weigel Broadcasting.

    Tickets

    $25.00 AMA Members

    $20.00 Students - High School and College

    $35.00 Non-Members