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    Hot Agency Trends & Topics

    August 15, 2017
    11:30 AM - 1:00 PM
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    St. Joseph Conference Center at Holiday Inn
    1208 E Douglas Rd.
    Mishawaka, IN 46545
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    Our August 15th luncheon features Bill Lavidge of The Lavidge Company (Phoenix, AZ). Before starting his own company, Bill's prior work life includes tours of duty with Bozell & Jacobs followed by Foote, Cone & Belding, which provided Bill with the training and discipline that helped shape the philosophy of the agency he founded in 1982. Today, The Lavidge Company is among the largest full-service marketing firms in Arizona. Agency clients include McDonald's, Dole, Phoenix International Speedway and Arizona State University.

    As an avid student of the marketing profession (with 30+ years continually learning), Bill has developed the business acumen to spot what  makes a trend and how that impacts market position for both clients and his agency. During his luncheon presentation with AMA Michiana, he'll be sharing those insights to better help Michiana marketers better learn to recognize and react to trends. He will also offer trend insights on what an agencies can do to stay relevant in the future.

    Trends Take-aways from a HOT AGENCY:

    - Strategies for future success from an agency in the know

    - What it means to be an integrated marketing agency and how that impacts marketers

    -How changes in the American workforce will impact the marketplace and marketers

     

     

    Building a business? Part of an agency? Marketer looking to have an edge on trends? This is YOUR luncheon. AMA Michiana welcomes both members and non-members to all luncheons. We'd love to see you on August 15th!

     

    Speaker Bio:

    Bill Lavidge

    Bill is the CEO and Founder of LAVIDGE, with headquarters in Phoenix, Arizona. His career spans over 30 years and includes positions with two of the country’s largest and most respected advertising agencies,  Bozell & Jacobs followed by Foote, Cone & Belding.

    Today, The Lavidge Company is among the largest full-service marketing firms in Arizona, with capitalized billings approaching $90 million. Agency clients include McDonald's, Dole, Phoenix International Speedway and Arizona State University. Bill’s honors include the ASU Distinguished Alumni Award, Advertising Person of the Year, and Ad Management Person of the Year. The Lavidge Company also received the inaugural Spirit of Enterprise Award from Arizona State University Center and the Economic Club of Phoenix. The Lavidge Company is also a frequent winner of awards given for creating a positive workplace environment.

     

    Fees:

    $25 for AMA members
    $35 for nonmembers
    $20 for students

    (Online payment available. At the door, payment types include: cash, check or charge.)

    Sponsored Locally by Comcast Spotlight

    IN-KIND SPONSORS

    Lithotone, Proforma Printhouse, Midwest Photographics, Momentum Marketing Consultants LLC, the Morris Inn, Villing & Co., and Weigel Broadcasting.

    Tickets

    $25.00 AMA Members

    $35.00 Non-Members

    $20.00 Student