Adding Story to Your Brand

    March 20, 2018
    11:30 AM - 1:00 PM
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    St. Joseph Conference Center at Holiday Inn
    1208 E Douglas Rd.
    Mishawaka, IN 46545
    Venue website

    Kerry Edelstein is the President and Founder of Research Narrative, a firm which specializes in turning facts and figures of research into a STORY worth telling by finding the story in the data. Because our modern landscape is on data overload and inboxes are bursting, creating clear and compelling business narratives has never been more important.

    Today's researchers, data scientists, and marketers aren't just expected to be analysts. They are expected to be business advisors and consumer experts. More importantly, they are expected to have a point of view, and that requires a keen understanding of the business and organizational context. Simply put, they're expected to be storytellers.

    Research Narrative's "Think Like a Storyteller" workshop advises technical professional and marketers on how they can bring data and numbers to life to tell a narrative that inspires action and improves the bottom line. Based on a curriculum designed in collaboration with TV writers, business improvisation coaches, and corporate rraining managers, this energetic workshop integrates lessons from storytellers themselves - and combines those lessons with real-life examples and interactions for a fun and engaging session.

    You should attend this luncheon if any of these sound familiar:

    - I'm so busy, I don't have time to figure out the story!

    - I'm so tied of getting a data dump. Just tell me what you learned.

    - Our research analysts are really bright, but they just can't seem to get us the stories we need.

    - My stakeholders aren't seeing the value. They don't understand how they can use the data.

    Here are some of the take-aways you can expect form Kerry's short-form workshop:

    • Conquer the art of telling internal vs. external insights stories
    • Begin to find your voice as a storyteller
    • Heighten your persuasiveness
    • Learn how tools like storyboarding, building suspense, and three act structures bring your stories to life for non-researchers
    • Edit your stories to be productive and focused with your storytelling time


    You will walk out knowing how to effectively craft, communicate, and manage data-based stories.

    About Our Speaker:

    Kerry Edelstein

    Kerry Edelstein is the President and Founder of Research Narrative. An expert in creatiResearch Narrativeng data-driven stories that drive business and content strategy, Kerry has collaborated with renowned media brands such as Netflix, Disney, Amazon, Discovery, NPR, SheKnows Media, Vulcan Productions and Viacom Media Networks to develop programming, launch cross-platform media strategies, and build leading brand portfolios.

    Research Narrative has worked with Netflix, Discovery Channel, CMT, Amazon Studios and other media firms. They pioneered the M:RiseTM System which evaluates the potential to inspire change and make an impact via story. Kerry’s team is collectively brilliant and have headed teams and research departments at places like MGM/UA, Joost Media, Lieberman Research Worldwide; Kerry herself holds a BS from Cornell University in Biometry and Statistics, a MBA from UCLA and is a former VP of Research at SmithGeiger.




    Photographer Christian Alonzo will offer March 20 "Story" attendees the opportunity to get a new LinkedIn headshot photo starting at 11:30 a.m.Register and attend the luncheon and get a new business portrait before the presentation begins! 



    EVENT SPONSOR: AVAILABLE. Contact us for details.


    AMA Event Series Sponsor:


    Chapter digital media sponsor: 


    Speaker Hotel Sponsor: The Morris Inn

    Speaker Gift Sponsor: Proforma Printhouse 

    Attendee Gifts Sponsor : Weigel Broadcasting

    Knowledge Sponsor: TruInsights Consulting LLC

    Print Sponsor: Lithotone





    $25.00 AMA Members

    $35.00 Non-Members

    $20.00 Student

     Online payment available - no Paypal account needed (just click the credit card option below the Paypal log-in option). At the door, payment types include: cash, check or charge.


    $25.00 AMA Michiana member

    $20.00 Non Member Student

    $35.00 Non-Member