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    From the CMO's Suite

    January 16, 2018
    11:30 AM - 1:00 PM
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    St. Joseph Conference Center at Holiday Inn
    1208 E Douglas Rd.
    Mishawaka, IN 46545
    Venue website
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    Join us for a luncheon of insightful discussion, lively networking and a celebration of our volunteers with featured guest Russ Klein, the American Marketing Association’s Chief Executive Officer, who will present a 2018 State of Marketing Address and share his outlook for the industry as well as what it will take to be a successful marketer in the years ahead with his presentation:

    “The Evolutions and Revolutions of Marketing: The Four Ps are Now the S.E.A.T. at the Table for Marketers”

    Fees:
    $25 for AMA members
    $35 for nonmembers
    $20 for students

    (Online payment available via credit card or Paypal. At the door, payment types include: cash, check or charge.)

    RSVP By: January 10, 2018

    About our Speaker:

    Image result for ama jersey + russ klein  

    Russ Klein has led marketing teams for many of the world’s foremost brand names—holding top marketing posts at Dr Pepper/7UP Companies, 7-Eleven Corporation, Burger King Corporation, Church’s Chicken, and Arby’s Restaurant Group.

    Russ has been named to “top marketer” lists spanning three decades, including his Burger King body of work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s. Klein was responsible for the most highly recalled advertising campaign ever measured by Nielsen’s IAG Research; "Whopper Freakout”. 

    Under his leadership, his teams' work-product has received scores of industry awards for excellence with particular distinction for creativity, including a Titanium Lion at Cannes; Russ also led new product innovation teams with three products named New Product of the Year. 

    Klein was a leader in ushering in the age of digital marketing with the microsite “Subservient Chicken” that was recognized by the Wall Street Journal as the "Digital Ad of the Decade" for the 2000’s; and a groundbreaking partnership with Microsoft’s Xbox creating a suite of games featuring BK advertising icons that became the second best-selling suite of games in Xbox history.

    Russ is recipient of the Fisher College of Business Distinguished Alumnus Award from The Ohio State University and is a graduate of Harvard Business School’s Advanced Management Program.

     As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers.?

     

    EVENT SPONSOR: AVAILABLE. Contact us for details.

     

    AMA Event Series Sponsor:

     

    Chapter digital media sponsor: 

    IN-KIND SPONSORS

    Speaker Gift Sponsor: Proforma Printhouse 

    Attendee Gifts Sponsor: Weigel Broadcasting

    Knowledge Sponsor: TruInsights Consulting LLC

    Print Sponsor: Lithotone

      

    TICKETS

     $25.00 AMA Members

    $35.00 Non-Members

     

    Tickets

    $25.00 AMA Members

    $20.00 Students

    $35.00 Non-Members