News
Social Media as a Listening Tool at April 19th American Marketing Association luncheon
South Bend, IN, April 7, 2011 - Social Media is a hot topic for marketers but are we listening to what consumers are saying? Guest speaker Kathy Doyle, President of Doyle Research Associates, will present "Social Media: Are You Listening?" on Tuesday, April 19th at the American Marketing Association Michiana Chapter event. Doyle founded her qualitative market research firm in 1986 and is based in Chicago. Her presentation will talk about why listening to social media is important, who in the organization should be listening, how to listen, and specific ways Doyle Research has used listening to help clients gain consumer insights.
Doyle Research offers a full range of qualitative research services for every stage in the NPD process, and has recently integrated social media into the company's services. They deliver a wide range of research methods, from in-person to online and mobile, and have done work for numerous consumer packaged goods companies, healthcare, pharmaceutical, media and other clients. Kathy has presented at a number of conferences and seminars, including the AMA Chicago chapter this year, QRCA, PDMA, IIR and MRA, on topics ranging from ethnography, to conducting research with kids and teens, to social media analysis.
The April 19 luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP by sending an email to michianaama@gmail.com or calling Norma Sheldon, at 574-243-4321, ext. 14. Networking and registration begin at 11:30 with lunch promptly at noon and the presentation concluding at 1:00. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $15 for students.
Modern healthcare marketing best practices focus of March 22 American Marketing Association Event
South Bend, IN, March 7, 2011 - "The State of Healthcare Marketing: Tactics, Triumphs and Traps to Avoid" will be the subject of the Michiana Chapter of the American Marketing Association's annual healthcare marketing luncheon on March 22. Nicola Ziady from Case Western Reserve University in Cleveland will be the featured speaker.
The challenges and opportunities facing contemporary healthcare providers are many. With ever increasing access to medical information through the Internet and social media, consumers play an expanded role in the decision-making process. Much of the same technology has also provided new, cost-effective tools for healthcare marketers to shape and deliver their marketing messages.
Nicola Ziady is an interactive media professional with substantial experience managing marketing solutions in academic medicine, hospital and healthcare environments. As manager of interactive media and communications in Case Western's Department of Medicine and a respected industry consultant, she has been at the forefront of providing advanced communications strategies for healthcare systems including social media branding, marketing e-learning and reputation management. She is a contributor to Social Media Today.
The March 22 luncheon presentation is the AMA Chapter's annual healthcare marketing event. A must-see for anyone with healthcare marketing responsibilities, the luncheon will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP by sending an email to michianaama@gmail.com or calling Norma Sheldon, at 574-243-4321, ext. 14. Networking and registration begin at 11:30 with lunch promptly at noon and the presentation concluding at 1:00. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $15 for students.
Engaging B2B Customer Relationships Topic of February 15th American Marketing Association Lunch
South Bend, IN, February 1, 2011 – In the Business-to-Business marketing arena, competition is more intense than ever. How can B2B marketers position themselves to grow top-line sales while being challenged to reduce marketing and sales budgets? Pointing to customer relationships as the key, speaker Rob Urbanowicz of the Geehan Group will explore "Driving B2B Growth and Retention through Engagement Programs" on Tuesday February 15th for the American Marketing Association Michiana Chapter.
During the AMA luncheon event, Urbanowicz wll be using real B2B situations as case studies to describe innovative ideas such as "Top Customer" programs that engage clients, drive deeper relationships, and help both retain and grow key accounts. A Geehan Group Principal and Vice President of Client Services, Urbanowicz leads delivery of the company's end-to-end service portfolio. His client base includes Oracle, Microsoft, Springer Publishing, Alcatel-Lucent, Autodesk, Business Objects and Harris.
With 20 years of experience in consulting, marketing and sales, Urbanowicz is a frequent guest speaker at summits and conferences including the Business Marketing Association and the Conference Board. He came to Geehan Group in Dayton, Ohio from Reynolds and Reynolds, where he was responsible for CRM Customer Marketing and CRM Technology initiatives. Prior to Reynolds, Urbanowicz spent 15 years with Deloitte and as Senior Manager, Deloitte Consulting, was responsible for the Ohio Valley region's Customer Relationship Management practice. Urbanowicz has extensive experience in high-tech, software, manufacturing and automotive, and worked with clients such as Gateway, Johnson & Johnson, Dow and Safelite.
The February 15 luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP by sending an email to michianaama@gmail.com or calling Norma Sheldon, at 574-243-4321, ext. 14. Networking and registration begin at 11:30 with lunch promptly at noon and the presentation concluding at 1:00. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $15 for students.
American Marketing Association Panel Discusses How to Build An Iconic Local Brand
South Bend, IN, January 2, 2011 – Four unique regional brands will tell their stories during a special panel discussion at the January 18 luncheon meeting of the Michiana Chapter of the American Marketing Association. Addressing the topic of "Building an Iconic Local Brand" will be principals of the Leelanau Coffee Company in Glen Arbor, Michigan; Arcadia Brewing in Battle Creek, Michigan; Little Crow Foods in Warsaw, Indiana; and LaSalle Grill in South Bend, Indiana. The discussion, sponsored by Teacher's Credit Union, will be facilitated by Carol Phillips, a University of Notre Dame marketing instructor and president of Brand Amplitude.
Michael Buhler is one of the owners and the treasurer of the Leelanau Coffee Company, a highly successful retail coffee roasting company in northern Michigan founded in 1993. Michael holds an MBA from Wayne State University. Arcadia Brewing Company was established by Tim Suprise in 1996 as a microbrewery specializing in handcrafted British-style ales. Little Crow Foods dates all the way back to 1903 when it was founded as a grain-grinding mill in Warsaw. Today, the company is best known for its CoCo Wheats, Fast Shake pancake mix and other food brands. Denny Fuller is president of Little Crow Foods. One of northern Indiana's most popular upscale restaurants is the LaSalle Grill. Mark McDonnell is founder and owner of the LaSalle Grill and will be relating his unique success story during the panel discussion.
A recognized authority on branding, brand strategy development and consumer insights, Carol Phillips is a former director of communications at Whirlpool prior to establishing Brand Amplitude and joining the Notre Dame faculty.
The January 18 luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP by sending an email to michianaama@gmail.com or calling Norma Sheldon, at 574-243-4321, ext. 14. Networking and registration begin at 11:30 with lunch promptly at noon and the presentation concluding at 1:00. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $15 for students.
Power of Event Marketing Focus of October 12th American Marketing Association Presentation
South Bend, IN, September 30, 2010 – Featured presenter Joe Erwin, president and co-founder of the Erwin-Penland marketing firm in Greenville, South Carolina, knows how event marketing can be a powerful component of an organization’s marketing efforts. At the October 12 luncheon presentation of the American Marketing Association Michiana Chapter, he will speak about how his firm developed the “How Sweet the Sound” national gospel choir competition for Verizon Wireless, which has proven to be one of the most successful event marketing initiatives in recent years and is the subject of a current TV ad campaign.
Erwin will speak on the use of well-conceived, effectively executed, branded events to enhance an organization’s marketing activities. In his words, "Everybody wants to find the 'big idea'. But often the success story waiting to happen lies within a small idea, just waiting to be noticed."
One of the fastest growing agencies in the Southeast, Erwin-Penland is now part of the Interpublic Group. In addition to its work for Verizon, the agency serves leading brands such as Denny’s, Lockheed Martin, Michelin, Hanes and BI-LO Supermarkets. Joe Erwin spent the early part of his career in account management with the New York office of D’Arcy Masius Benton & Bowles before moving back to South Carolina to found Erwin-Penland. He is a graduate of Clemson University.
The October 12 luncheon presentation at Windsor Park Conference Center in Mishawaka will begin at 11:30 with networking and registration, followed by lunch and the presentation from noon to 1:00 p.m. Both non-members and AMA members are welcome to attend and can RSVP by sending an email to michianaama@gmail.com or calling Norma Sheldon, at 574-243-4321, ext. 14. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $15 for students.
Critical Role of Customer Loyalty in Marketing Topic for American Marketing Association Kick-Off Event
South Bend, IN, August 10, 2010 – Described by the American Marketing Association as the “go-to speaker on measuring and managing customer loyalty”, Aldy Keene of the Loyalty Research Center will kick off the Michiana chapter’s new season of programming September 21. The luncheon event, to be held at Windsor Park Conference Center in Mishawaka, is titled “Customer Loyalty, Urban Myths and Implications for your Current Marketing Strategy”.
Keene has researched customer loyalty for over 20 years and is co-founder of the Loyalty Research Center in Indianapolis, a firm specializing in the design, analyses and management of customer satisfaction and customer loyalty information systems. He holds degrees in economics from Ohio State University and the University of Chicago. Prior to founding Loyalty Research Center, he was group vice president for client services at Walker Research. He has served on the faculties of the University of Chicago and Purdue University. He is a frequent speaker at national and international marketing conferences.
The September 21 luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP to michianaama@gmail.com or by calling Norma Sheldon, program chair, at 574-243-4321, ext. 14. Networking and registration start at 11:30 a.m., lunch begins at noon with the presentation concluding at 1:00 p.m. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $15 for students.
VP of Global Marketing for Amway to Address American Marketing Association
South Bend, IN, May 3, 2010 – “Marketing the Amway Way” will be the topic of a special presentation on May 18 to the American Marketing Association – Michiana Chapter by Jori Hartwig, vice president of marketing for Amway Global. Amway, one of the world’s largest direct selling businesses, is known internationally for its unique distribution system. Hartwig will speak not only to how the company markets its retail products but also its commitment to social responsibility.
Hartwig is a seasoned marketing executive with more than 20 years of experience in consumer packaged goods and business-to-business marketing. She joined Amway Global in January 2009 after serving as vice president of marketing at Marcus Corp., where her responsibilities focused on marketing, e-commerce and brand development for 20 properties in the company’s hotels and resorts division. Hartwig previously served as vice president of marketing in the Crafts division at Fiskars, a manufacturer of consumer products. She also was a business team leader at Pillsbury, providing strategy counsel to the Green Giant business, and she held numerous brand and category manager roles for SC Johnson. Hartwig earned a bachelor’s degree in marketing from the University of Wisconsin and received an MBA degree from Marquette University.
The May 18 luncheon presentation will be held at Juday Creek Golf Course in Granger. Both non-members and AMA members are welcome to attend and can RSVP to michianaama@gmail.com or by calling Norma Sheldon, program chair, at 574-243-4321, ext. 14. Networking and registration start at 11:30 a.m., lunch begins at noon with the presentation concluding at 1:00 p.m. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $15 for students.
"Do your employees live up to your brand promise?" theme of American Marketing Association meeting
South Bend, IN, March 15, 2010 – One of the most overlooked aspects of business is internal marketing. Yet marketing initiatives are only as effective as the knowledge employees have about their role and their ability to deliver on the organization’s brand promise. The best efforts to create and maintain a favorable brand impression can either be enhanced or seriously undermined by employees. Sybil F. Stershic, marketing professional and published author, will speak to the Internal Marketing Tools of Engagement at the April 20 American Marketing Association Meeting.
Stershic is author of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. A marketing and organizational advisor, Stershic is president of Quality Service Marketing and writes the Quality Service Marketing blog. She is a former Chairman of the American Marketing Assocation. During her over thirty years in the field, Stershic has worked with clients spanning a variety of industries including financial services, healthcare, foodservice, education, social services and more. She also teaches marketing workshops nationwide to corporate and nonprofit professionals.
The April 20 luncheon presentation will be held at Juday Creek Golf Course in Granger. Both non-members and AMA members are welcome to attend and can RSVP to michianaama@gmail.com or by calling Norma Sheldon, program chair, at 574-243-4321, ext. 14. Networking and registration start at 11:30 a.m., lunch begins at noon with the presentation concluding at 1:00 p.m. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $15 for students.
Kent Seltman, former director of marketing at Mayo Clinic, discusses the critical role of positive customer experiences when it comes to delivering on the Mayo's brand promise. Seltman was the featured presenter at the AMA Michiana's annual healthcare marketing luncheon held on March 9.
Mayo Clinic Executive Headlines the AMA’s March Luncheon
South Bend, IN, February 18, 2010 – Senior marketing consultant and former Mayo Clinic Director of Marketing, Kent Seltman, will focus on management of the customer experience during his presentation “The Service IS the Marketing” at the Michiana Chapter of the American Marketing Association’s March 9th luncheon.
The traditional “healthcare” luncheon held by the AMA has been transformed into a must-see for all healthcare executives and marketing professionals. Kent Seltman will touch on salient themes from Management Lessons from Mayo Clinic – a book he co-authored with Leonard Berry, esteemed Ph.D. – and the lessons it offers for marketers.
While serving as the director of marketing for Mayo Clinic from 1992-2006, Seltman and his staff of marketing consultants performed most of the primary market research for Mayo Clinic and then based marketing plans and strategic initiatives on the research findings. In addition, he led the brand team that provided day-to-day oversight of the brand as well as brand consultation, brand education and brand-related research.
From 2002-2005, Seltman served as editor of Health Services Marketing, published by the American Marketing Association. Prior to his tenure with the Mayo Clinic, which began in 1992, he spent five years directing the Loma Linda International Heart Institute as part of the Loma Linda University Medical Center. During his first healthcare position as director of public relations and marketing communications at Florida Hospital in Orlando, Seltman earned a MBA with marketing emphasis at Rollins College in Winter Park, FL.
The luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP to michianaama@gmail.com or by calling Norma Sheldon, program chair, at 574-243-4321, ext. 14. Networking and registration start at 11:30 a.m., lunch begins at noon with the presentation concluding at 1:00 p.m. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $15 for students.
"Communicating Across the Generational Divide” Theme of American Marketing Association Meeting
South Bend, IN, February 3, 2010 – Our workforce in the twenty-first Century is as diverse as it has ever been in modern history – with people from four generations commonly working side-by-side. How can individuals who may possess a different set of collective beliefs and values work together for the betterment of the workplace ... and themselves? Find out at the Michiana Chapter of the American Marketing Association’s February 16 luncheon entitled “Communicating Across the Generational Divide”.
Presenting will be Ginny B. Baxter, network lead for the division of applied knowledge at Herman Miller, Inc. Ginny’s career includes over thirty-two years of experience, a bachelor of science degree in interior design, a masters in business administration, and current graduate work in design studies.
Along the way, she has designed places and processes, led design teams and knowledge networks, conducted research, developed content, and worked extensively with clients towards development of successful interior environments. Ginny’s clients have included the University of Notre Dame, Johnson and Johnson, University of Oklahoma, Oracle, Baha’i Properties, ExxonMobil, S.C. Johnson and Son, Inc., Northwestern Mutual Life, and Kohler Co. Over the years, she has been interviewed by major national publications and spoken at colleges and universities in undergraduate, graduate and executive education levels and professional organizations across the nation.
The luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP to michianaama@gmail.com or by calling Norma Sheldon, program chair, at 574-243-4321, ext. 14. Networking and registration start at 11:30 a.m., lunch begins at noon with the presentation concluding at 1:00 p.m. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $15 for students.
“Why Your Web Site Doesn’t Work...Better” Theme of American Marketing Association Meeting
South Bend, IN, January 6, 2010 – The Internet has evolved into arguably the most powerful marketing medium in history. An effective Web site should be the goal of every organization seeking to communicate with its customers and other audiences, yet many fail to take full advantage of the opportunities presented on the Internet. To address this issue, the Michiana Chapter of the American Marketing Association will present “The Top Ten Reasons Why Your Web Site Doesn’t Work...Better” at its January 19 luncheon.
This compelling special program will be presented by Nathan DeSelm of Villing & Company, a South Bend-based integrated marketing communications agency. Villing & Company has been developing high impact Web sites for clients for 15 years, including sites for AM General, Lake City Bank, Elkhart Brass, Southwestern Michigan College and many others. DeSelm heads the agency’s interactive division and has been the primary architect and team leader on many of the firm’s Internet marketing success stories. In addition, he contributes regularly to the blog articles that appear on the Villing & Company Web site at villing.com/articles/nathan-deselm/. For more background information on DeSelm, visit his LinkedIn profile at www.linkedin.com/in/nathandeselm.
The luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP to michianaama@gmail.com or by calling Norma Sheldon, program chair, at 574-243-4321, ext. 14. Networking and registration start at 11:30 a.m., lunch begins at noon with the presentation concluding at 1:00 p.m. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $15 for students.
Growth in a Difficult Economy Theme of November AMA Luncheon
South Bend, IN, October 30, 2009 – “New Strategies at the Beginning of Another Decade” is the title of the Michiana Chapter of the American Marketing Association’s November 17 luncheon. Tom Osenton, author, economist and leading growth strategist with Chicago-based Customer Share Group Inc., will lead the program.
The presentation centers on economic growth – which was plentiful and predictable in the 1950s and 60s. Whether it was IBM sales or the price of GE stock, 10 percent increases were the norm. Now entering the second decade of the new century, IBM sales have averaged a little more than one percent per year since 2000 while a $10,000 investment in GE stock in 2000 would be worth $4,443 today. What happened? Osenton looks at precisely what happened and where we should go from here.
Osenton spent more than 25 years in senior management roles with companies such as Dutch publishing giant VNU, the Walt Disney Company and the Times Mirror Company. In 2001, he embarked on a second career as an author, consultant and educator, teaching as an adjunct professor at his alma mater – the University of New Hampshire.
An acclaimed author, he has written three best-selling books: Customer Share Marketing (Marketing); The Death of Demand (Economics); and his most recent book Boomer Destiny (Sociology). All are staples at many of the world’s leading business schools.
The luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP to michianaama@gmail.com or by calling Norma Sheldon, program chair, at 574-243-4321, ext. 14. Networking and registration start at 11:30 a.m., lunch begins at noon with the presentation concluding at 1:00 p.m. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $15 for students.
Michiana AMA October Luncheon to Feature International Brand Consultant
South Bend, IN, September 25, 2009 – Truth and branding is the focus of the Michiana Chapter of the American Marketing Association’s October 20 luncheon as Lindsay Jamieson, strategic brand consultant for Red Spider in London, will address “Truth and Branding: The Politics of Perception.”
Jamieson’s insightful and humorous presentation will center around some of the core issues relating to branding - based on the concepts of authenticity and perspective - while using a wide variety of case studies to bring these issues to life.
Included among Jamieson’s recent client list in the U.K. and U.S. are LucasFilm (the pre-marketing for Star Wars: The Phantom Menace); ABC; BBC; Nike; Ford; Seagram; Leo Burnett; P&G (Gain and Pert); and Kellogg’s. Previously, Jamieson played a similar role for New York consultancy Headmint with Ford (Global, Lincoln, Mercury and Ford Trucks); Sundance; Miller; Hilton; Coca Cola; Allstate; and Toyota.
The luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP to michianaama@gmail.com or by calling Norma Sheldon, program chair, at 574-243-4321, ext. 14. Networking and registration start at 11:30 a.m., lunch begins at noon with the presentation concluding at 1:00 p.m. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $15 for students.
Making Marketing Conversational Focus of Season’s First American Marketing Association Luncheon September 15
South Bend, IN, August 17, 2009 – The Michiana Chapter of the American Marketing Association kicks off its 2009/2010 season Tuesday, September 15 at 11:30 a.m. with a dynamic presentation entitled “Marketing Integration: From Traditional Marcom to Social Media and Beyond” from Jared Roy of the Risdall Integration Group in Minneapolis.
Roy will speak to how traditional integrated marketing communications has changed from an interruption model to a conversational one in which consumers are connecting with brands in new and innovative ways. Roy is president of the Risdall Integration Group. He has led integration marketing efforts for Embarq and Wachovia. He also worked at Keystone Symposia, a Bill and Melinda Gates-supported organization, where he created a social network that brought scientists from all over the world together in facilitating connections and expediting research.
AMA Michiana Chapter president, Alexandria Trusov, notes the local organization is extremely fortunate to have a speaker with Roy’s credentials and knowledge. “This will be a presentation of interest to anyone with marketing responsibilities or interests trying to understand the ongoing convergence of traditional and new media,” Trusov said.
The luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP to michianaama@gmail.com or by calling Norma Sheldon, program chair, at 574-243-4321, ext. 14. Networking and registration start at 11:30 a.m., lunch begins at noon with the presentation concluding at 1:00 p.m. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $15 for students.
American Marketing Association Chapter Announces Board of Directors
South Bend, IN, August 15, 2009 – The Michiana Chapter of the American Marketing Association has elected its 2009-2010 Board of Directors.
Serving as President is Alexandria Trusov, Elkhart Brass Mfg. Co. President-Elect is Kathleen Murphy, Consolidated Health Services. John Gaski, Associate Marketing Professor at the University of Notre Dame, is Secretary. Norma Sheldon, WCWW, is treasurer. Immediate Past President is Thom Villing, Villing & Company, Inc.
Other Board members include Monle Lee, Professor of Marketing at Indiana University South Bend; Mike Huszar, Visiting Lecturer of Marketing at Indiana University South Bend; and Tom Boyt, Dean of Business School, Valparaiso University.
Former Target VP to Discuss Trends & Countertrends at May 13 American Marketing Association Luncheon
South Bend, IN, April 24, 2009 - Robyn Waters, described by noted business consultant Seth Godin as “the woman who revolutionized what Target sells” will be the featured speaker at the May 13 meeting of the American Marketing Association (AMA) Michiana Chapter. The former Vice President of Trend, Design and Product Development for Target, Waters has written two acclaimed books on trends and their implications for marketers. Her presentation to the AMA will focus on trends and countertrends, focusing on ways marketers can benefit by looking at “what’s important," instead of “what’s next.”
Fast Company magazine featured Waters as one of the top twenty 'Creative Mavericks' in their June '04 Master of Design issue. She is the author of "The Trendmaster’s Guide: Get A Jump on What Your Customer Wants Next," a simple and witty guide to tracking and translating trends into sales and profit. Her second book, "The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape," explores the contradictory nature of today’s consumer. She is also a contributor to The Big Moo, a collaboration of 33 of the world's best business thinkers.
AMA Michiana Chapter president, Thom Villing, notes the local organization is extremely fortunate to have a speaker with Waters' credentials and knowledge. “I know from personal experience Robyn Waters is a powerful presenter and her insights are amazing. This is a program everyone with marketing responsibilities will want to attend. It should be especially compelling to those in retail and related consumer-focused businesses.”
The luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP to michianaama@gmail.com or by calling Norma Sheldon, program chair, at 574-243-4321, ext. 14. Networking and registration start at 11:30 a.m., lunch begins at noon with the presentation concluding at 1:00 p.m. Costs for the luncheon are $30 for non-AMA members, $25 for AMA members and $15 for students.
ChaCha Executive to Speak on the Marketing Power of Text Messaging at American Marketing Association Meeting
South Bend, IN, March 30, 2009 - Text messaging and mobile marketing will be the focus of the April 21 luncheon meeting of the American Marketing Association Michiana Chapter. Speaking to this topic with a presentation entitled “Is Mobile SMS a Serious Media Strategy?” will be Aman Brar, vice president of business development for ChaCha – a ground-breaking, Indianapolis-based mobile answers service and pay-for-engagement advertising platform.
With more SMS messages floating through the ether than cellular phone calls, texting is far and away the most important and available space on the mobile platform. In addition to person-to-person text exchanges, billions of text alerts, search and entertainment content have created a massive channel to consumers. Unlike any other placement, SMS ads have full share of voice and sit on a medium that no one ignores.
This presentation has been prepared to address marketing officers and executives who want to know more about leveraging the impact of text or instant messaging to provide a one-to-one connection with potential customers.
Brar has more than 15 years of experience in product marketing, management, sales and business development experience in the telecommunications space. A graduate of Wabash College and the Kelly School of Business at Indiana University, Brar is responsible for driving partnerships in the tech, telecom and media space for ChaCha.
ChaCha is a free mobile answers service that allows users to call or text questions to the company on mobile phones on literally any subject, any time, and receive answers within minutes. Its unique advertising solutions provide pay-for-performance opportunities for marketers to target and embed their messages within millions of text conversations.
The luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP to michianaama@gmail.com or by calling Norma Sheldon, program chair, at 574-243-4321, ext. 14. Networking and registration start at 11:30 a.m., lunch begins at noon with the presentation concluding at 1:00 p.m. Costs for the luncheon are $30 for non-AMA members, $25 for AMA members and $15 for students.
“Blogging for Dollars” Theme of American Marketing Association Meeting
South Bend, IN, February 23, 2009 – Blogging and its benefits for corporate marketers will be the theme of the Michiana Chapter of the American Marketing Association’s luncheon on March 17. The keynote speaker for the luncheon will be award-winning marketer, Chris Baggott, co-founder and CEO of Compendium Blogware.
This presentation has been prepared to address marketing officers and executives who are curious about the role of blogging in their promotional initiatives and how such a program can be implemented. Baggott has been a leader in the industry for more than 20 years and was recently named one of the 100 Most Influential Marketers of 2008. He is a marketing futurist and voice for blogging, search engine optimization and e-mail best practices and has been quoted in such publications as the Wall Street Journal, Forbes, Inc. and ADWEEK. He is also author of a book from Wiley: Email Marketing By The Numbers and is one of the featured marketers in the new book from Wiley: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.
Compendium Blogware is a Web-based blogging platform built for businesses and organizations. With its administrative layers and proprietary compending feature that maximizes search engine optimization, the company offers businesses an innovative solution for lead generation, customer acquisition and humanizing their marketing.
Compendium Blogware has been featured in the Wall Street Journal, BtoB Magazine and DM News. The company is also a 2008 Indianapolis Techpoint Mira Award Finalist and a 2008 recipient of Indiana Company to Watch presented by Indiana Economic Development Corporation.
The luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP to michianaama@gmail.com or by calling Norma Sheldon, program chair, at 574-243-4321, ext. 14. Networking and registration start at 11:30 a.m., lunch begins at noon with the presentation concluding at 1:00 p.m. Costs for the luncheon are $30 for non-AMA members, $25 for AMA members and $15 for students.
Liberty Mutual’s ‘Responsibility’ Ad Campaign Focus of February Luncheon
South Bend, IN, February 3, 2009 - Lindsay Kollar, an account supervisor at Hill Holliday, a national marketing agency in Boston, will speak about her involvement with Liberty Mutual’s highly-acclaimed ‘Responsibility’ ad campaign during her presentation entitled “What’s your policy? Making insurance something worth talking about” at the Michiana Chapter of the American Marketing Association’s luncheon on February 17.
Liberty Mutual’s “Responsibility, What’s Your Policy?” campaign launched in 2006 and centers on “recognizing, celebrating and ‘living’ responsibility.” The campaign includes four television spots focused on home and automobile insurance; four national print ads spotlighting personal insurance; and two national print ads focused on commercial insurance.
Kollar has worked at Hill Holliday since 2005 as part of the integrated marketing team managing traditional, digital and branded entertainment communications for Liberty Mutual. During her tenure at Hill Holliday, she has also worked on campaigns for clients including Putnam Investments, John Hancock and PricewaterhouseCoopers. Kollar began her career in medical communications working on GlaxoSmithKline respiratory products Advair and Flovent.
Hill Holliday is one of the top communications agencies in the nation and has won numerous awards for advertising excellence and effectiveness. Along with Liberty Mutual, other high-profile clients include names such as Anheuser-Busch, American Red Cross and Dunkin’ Donuts.
The luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP to michianaama@gmail.com or by calling Norma Sheldon, program chair, at 574-243-4321, ext. 14. Networking and registration start at 11:30 a.m., lunch begins at noon with the presentation concluding at 1:00 p.m. Costs for the luncheon are $30 for non-AMA members, $25 for AMA members and $15 for students.
Acquiring/ Retaining Patients Focus of January Luncheon
South Bend, IN, December 19, 2008 – Arthur Sturm, president and CEO of SRK, a national marketing and strategy firm specializing in healthcare, will speak on the topic of patient acquisition and retention at the Michiana Chapter of the American Marketing Association’s January 22nd luncheon.
Sturm will be joined by Brian Walker, senior vice president of strategy and client development at SRK, to present their “5 Steps to Acquiring and Retaining Patients” – a program designed to help both healthcare executive teams and marketers gain insight on how to best grow the right volume for their organizations.
The presentation centers on the belief that, especially in today’s economy, it is critical for healthcare organizations to allocate their resources and understand they cannot cut their way to market growth. Some of the key topics include: creating data driven strategies by looking at the right data; creating the right strategic mix; committing to a lead conversion strategy; understanding risk-reward tolerance and using meaningful performance metrics.
With over 25 years of experience in advertising and marketing communications, Sturm is currently a columnist for HFM magazine, plus the author of several articles on hospital marketing which have appeared in Medical Marketing and Media, Modern Health Care, Hospitals, Advertising Age and other publications.
Walker has 13 years experience as a successful business development consultant, addressing the challenges of CEOs, CMOs and SVPs at Fortune 500 companies. At SRK, Brian leads client strategy with a focus on identifying revenue opportunities at both macro and micro levels to determine the most appropriate go-to-market strategies.
The luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP to michianaama@gmail.com or by calling Norma Sheldon, program chair, at 574-243-4321, ext. 14. Networking and registration start at 11:30 (EST), lunch begins at noon with the presentation concluding at 1pm. Costs for the luncheon are $30 for non-AMA members, $25 for AMA members and $15 for students.
Marketing High Technology to Business and Consumers
South Bend, IN, December 8, 2008 - Marc Kellom, Vice President of Marketing for Crown Audio, a division of Harman International, will be the guest speaker for the December 16th Michiana Chapter of the American Marketing Association. Among other topics, Mr. Kellom will be discussing Crown Audio’s presence in the 2008 Summer Olympics in Beijing, China and the challenges of marketing in a global market.
Crown International, a division of Harman International, has been manufacturing audio equipment for professional use for over 60 years. Crown’s success story began with the manufacturing of tape recorders for missionaries. Today Crown markets high-end, high performance amplifiers both nationally and internationally.
Marc Kellom has been with Crown Audio, a division of Harman International, since 1998. He has served in numerous roles and now heads the marketing group responsible for five of Harman's brands. Marc holds a BSEE degree from Milwaukee School of Engineering and an MBA from Indiana Institute of Technology.
The luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP to michianaama@gmail.com or by calling Norma Sheldon, Program Chair, at 574-243-4321, ext. 14. Networking and registration start at 11:30, lunch begins at noon with the presentation concluding at 1pm. Costs for the luncheon are $30 for non-AMA members, $25 for AMA members and $15 for students.
Doing Well and Doing Good: Whirlpool Executive Speaks to Role of Corporate Social Responsibility
South Bend, IN, November 4, 2008 – In July 2008, Whirlpool Corporation was named one of the world’s most ethical companies by the Ethisphere Institute. On November 18, Jeff Noel, Whirlpool’s Corporate Vice President of Communications and Public Affairs, will speak to the importance of corporate social responsibility in an address to the Michiana Chapter of the American Marketing Association.
Whirlpool Corporation’s long-standing principles of corporate social responsibility are based on the strong belief that success must be achieved in ways that honor ethical values and respect people, communities and the natural environment. In his presentation to the local chapter of the American Marketing Association, Noel will speak about the importance of “walking the walk” when it comes to social responsibility. It’s a philosophy that when a corporation exercises good citizenship and stewardship, the opportunities for marketing and institutional success are enhanced.
Noel was appointed corporate vice president communications and public affairs at Whirlpool in 2004. In that role, he is responsible for the company’s global external and internal communications, government relations and corporate affairs including Whirlpool’s community and other strategic partnerships.
The luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP to michianaama@gmail.com or by calling Norma Sheldon, Program Chair, at 574-243-4321, ext. 14. Networking and registration start at 11:30, lunch begins at noon with the presentation concluding at 1 p.m. Costs for the luncheon are $30 for non-AMA members, $25 for AMA members and $15 for students.
High tech, high touch approach to marketing subject of presentation
South Bend, IN, October 3, 2008 – "You Lost Me at ‘Dear Valued Customer'" is the subject of the October 21st meeting of the American Marketing Association, Michiana Chapter.
Focusing on the marriage of technology and personalized communications in e-marketing initiatives, the address is being presented by Brian Winters, Agency Channel Manager of Exact Target, Inc. The event will consist of a dynamic and interactive presentation on the power of using enabling technologies to drive one-to-one communications. Winters, a resident of Bloomington, Illinois, has over 12 years experience in the field of marketing technologies and has provided tactical execution strategies for companies such as Intel, 3M and Motorola. Exact Target provides permission based e-marketing communications for organizations as diverse as the state of Indiana, Papa John’s Pizza and Liberty Mutual Insurance.
The luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. American Marketing Association officials say the event should be of interest to anyone with sales and marketing responsibilities. Both non-members and AMA members are welcome to attend and can RSVP to michianaama@gmail.com or calling Norma Sheldon, Program Chair, at 574-243-4321, ext. 14. Networking and registration start at 11:30, lunch begins at noon with the presentation concluding at 1pm. Costs for the luncheon are $30 for non-AMA members, $25 for AMA members and $15 for students.
Re-Energize Your Ideas System
South Bend, IN, September 3, 2008 - The Michiana chapter of the American Marketing Association is hosting a luncheon on September 18th at the Windsor Park Conference Center in Mishawaka featuring Dr. Dean Schroeder.
Dr. Schroeder, Associate Dean and Director of Graduate Programs in Management at Valparaiso University, is an international business consultant and the author of the global bestseller, "Ideas are Free: How People Are Transforming Organizations."
Ideas are the engines of progress for the 21st century. Without them, organizations stagnate and decline. Dr. Schroeder will share key principals for getting and managing large numbers of high-quality worker ideas to re-energize or jump-start an ideas system.
"The Michiana AMA invites all interested in learning how simple ideas can make a positive change in your organization to join us," invites Norma Sheldon, Program Chair for the Michiana AMA. "Both non-members and AMA members are welcome to attend and can RSVP at our web site."
Networking starts at 11:30, lunch begins at noon with the presentation concluding at 1pm.
For Dr. Schroeder’s biography and a list of organizations he has worked with, visit www.ideasarefree.com.