Upcoming Events:
Customer Loyalty, Urban Myths and Implications for Your Current Marketing Strategy
When
September 21, 2010
Networking begins at 11:30 (EST)
Lunch begins at noon
Presentation concludes at 1 p.m. (EST)
Where
Windsor Park Conference Center
4020 Edison Lakes Parkway
Mishawaka, IN
Cost
AMA or Ad Club Member's $25
Non-members $35
Students $15
Online registration for this event.
Customer loyalty is an elusive topic. Many speakers, researchers and other pundits publicize their nostrums on customer loyalty and what it can do for your business. Many of these are dreadfully wrong. Our luncheon speaker, Aldy Keene, has researched customer loyalty for the past 20 years and will provide fact-based insights that will dispel some of the most widely (and incorrectly) held notions on customer loyalty. You’ll find this entertaining, enlightening and applicable to your current business strategy. The conclusion of the talk will feature take-aways for how to deal with customer loyalty in the current economic environment.
About the presenter: Aldy Keene began his professional career as a faculty member, teaching Marketing and Economics at The University of Chicago and Purdue University from 1978 through 1985. In 1990, Keene joined Walker: Customer Satisfaction Measurements as group vice president for client services. He was instrumental in moving the company into client consulting relationships, particularly in the area of deployment.
In 1997, Keene and Al Paison established the Loyalty Research Center to specialize in the design, analyses and management of customer satisfaction and customer loyalty information systems. As co-founder of the Loyalty Research Center, he consults with clients across industries who are interested in better understanding and managing relationships with customers and/or employees.
Coming Attractions
September 21, 2010
Customer Loyalty, Urban Myths and Implications for Your Current Marketing Strategy
Aldy Keene, Co-Founder - Loyalty Research Center
November 16, 2010
Creating a Talkable Brand
John Moore, Brand Autopsy Marketing Practice
(Dates and presentation topics subject to change)
