Upcoming Events:

May 2012

Topic: "Pure Michigan" Campaign Pros to Discuss The Importance of Understanding & Communicating Your Brand REGISTER

Want to know how the "Pure Michigan" ad campaign has succeeded at branding Michigan tourism and inspired millions to visit the mitten state?

Join David Lorenz, Manager of Public & Industry Relations for Travel Michigan and Greg Ayers, President of the Kalamazoo County Convention and Visitors Bureau for their presentation to the Michiana Chapter of the American Marketing Association's luncheon on May 15.

Lorenz and Ayers will discuss the importance of understanding your brand, brand presentation, delivery strategies/tactics, and the importance of adjusting to the evolution of communication tools/social media.

David Lorenz is the Manager of Public and Industry Relations for Travel Michigan, a division of the Michigan Economic Development Corporation - the official State of Michigan tourism promotion agency. He oversees Travel Michigan's public relations activities. He also manages Travel Michigan's efforts in the areas of international marketing, packaged travel, conventions and meetings, industry relations, golf and sports-event promotion.

Greg Ayers arrived in Kalamazoo in August of 2007 to become the President of the Kalamazoo County (Michigan) Convention and Visitors Bureau - doing business as Discover Kalamazoo. Prior to arriving in southwest Michigan, he served as the executive director of the South Bend/Mishawaka (Indiana) Convention and Visitors Bureau for 8 1/2 years.

Not a member of the AMA? You are still welcome at the AMA luncheons and events. If you can not attend this event, we'd love to see you at the next one. Upcoming events are listed at: www.amamichiana.com

Thank you to our generous sponsors: Villing & Co, Service Printers, Midwest Photographics, Delivera, Freshlime: Digital Marketing, Alliance Print & Promotional Products, and the Residence Inn.

LEARN MORE AND REGISTER

(Dates and presentation topics subject to change)