Upcoming Events:

January Luncheon: Public Relations Panel

How to Use the Power of Public Relations With Your Local Marketing
January 17, 2012
11:30 AM - 1:10 PM
Windsor Park Conference Center


REGISTRATION HERE

When done right, local public relations can be a powerful tool. Whether your company is global or only has one office, it should be an important part of your marketing mix. But how do corporate marketing and PR departments properly provide information to the local media? What information does the media want and need to generate a story? How do they like to receive it? What do they need to go beyond a press release? What things do PR practitioners do that are on media don't-do lists?

Heidi Prescott, reporter for the South Bend Tribune, Traci Capellman, co-anchor of Fox 28 evening news, and Rick Richards, editor of Northwest Indiana Business Quarterly, will join a roundtable with Scott Tingwald, and Jeannine Villing of Villing & Company to discuss "best practices."

An award-wining journalist, Heidi Prescott has focused her reporting on regional business news and feature stories. Co-anchor for Fox 28 News every weeknight, Traci Capellman has also earned several Associated Press awards including Best Investigative Reporting. Rick Richards, a veteran news editor, oversees editorial for Northwest Indiana Business Quarterly covering news from the throughout the region, including St. Joseph and Elkhart Counties. Jeannine Villing has been a public relations practitioner for 40 years working with many local, regional and national clients. Scott Tingwald is also a respected public relations practitioner with experience in sports, healthcare and education.

Navigating the complex world of public relations in an ever-changing mediascape can be a challenge for many marketers. This special AMA expert panel is a must-see for anyone involved in promoting a message or story to a local audience.

Not a member of the AMA? You are still welcome at the AMA luncheons and events. If you can not attend this event, we'd love to see you at the next one. Upcoming events are listed at: www.amamichiana.com

Thank you to our generous sponsors: Villing & Co, Midwest Photographics, Delivera, Freshlime: Digital Marketing, Alliance Print & Promotional Products, and the Residence Inn.

REGISTRATION HERE

(Dates and presentation topics subject to change)