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    Power is knowledge applied. Know, Understand and do marketing.

    The American Marketing Association (AMA) is the essential community for marketers - and entrepreneurs. The AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™ and how you can benefit.

    Michiana is home to some of the most creative and innovative marketing professionals in the nation, with businesses that include technology and manufacturing start-ups, globally-recognized brands and organizations, and everything in between. AMA Michiana brings together these professionals from across north-central Indiana, including South Bend, Mishawaka, Elkhart, Goshen, Warsaw, and their surrounding communities. We host valuable professional development events, networking opportunities, and monthly luncheons. 

    Dec 15

    The Ethical and Unethical Management of Crisis

    In this insightful presentation Jim Lukaszewski, America’s Crisis Guru®, delves in to what makes an ethical crisis, the psychology behind unethical leadership misbehavior, and how we can stop ourselves from slipping into common ethical pitfalls


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    Blog

    What's in a name?

    A series of letters. A word. That’s all a name is. Choose the right one, though, and it can create magic. It can change behavior. It can be the difference between success and failure. It can live for generations...
    11/06/2020 | [email protected] | 0

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    Viral marketing takes on a whole new meaning

    Thom Villing writes, "Numerous organizations have smartly adjusted everything from their core business model to their distribution and marketing practices to offset current or potential downturns in their traditional business."
    10/07/2020 | [email protected] | 0

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    For a better understanding of how to REGISTER for AMA Michiana Events (using our unique website) please play the video below or send an email to [email protected] Thank you! REMEMBER MEMBERSHIP logins and passwords are different for the National website and this Michiana Chapter website.