What's in a name?

    A series of letters. A word. That’s all a name is. Choose the right one, though, and it can create magic. It can change behavior. It can be the difference between success and failure. It can live for generations...

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    Viral marketing takes on a whole new meaning

    Thom Villing writes, "Numerous organizations have smartly adjusted everything from their core business model to their distribution and marketing practices to offset current or potential downturns in their traditional business."

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    The ROI Benefits of Sponsorship

    It’s an opportunity only offered to board members and sponsors. And these featured-speaker experiences alone are well worth the sponsorship investments.

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    Change of plans. Keep moving forward.

    Thank you, seasoned volunteer, board member Paula Sours, for taking the challenge of being our next chapter president, beginning officially in July for the 2019-2020 year.

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    2017-2018 Board

    Introducing the 2017 - 2018 Board of Directors for Michiana Chapter of the American Marketing Chapter by board president Alexandria Trusov

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    I'm Tired of Buying Toys

    Alexandria Trusov, president-elect, shares thoughts on the meaning of the season, the importance of meaningful gifts and how to make a Michiana difference this year.

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