Experiential Marketing – Create Customer-Centric Memories

    Post by AMA Michiana member Aaron Charles of Villing & Co., "Why do we remember random experiences that don’t seem so monumental? It’s because our senses are engaged. We’re moved or impacted in some way and we’re physically interacting with the moment."

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    Membership Value

    President-elect Alexandria Trusov reflects on the value of membership and how to talk about the value of membership to your management team.

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