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    I don’t consider myself a marketer, why should I join AMA?

    Julie Sisco, VP of Membership at AMA Michiana, joined as a professional AMA member to ensure that "I would have the opportunity to stay current, and even when I missed some details the resources were there to quickly find articles to suffice in a pinch."

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    Do your metrics measure up?

    Shane Frost, VP of Communications shares how to measure when the right message and image resonates with the right audience. The real battle is to own a small piece of real estate in the brain of your target. Metrics matter. You need Google Analytics.

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