Building Community

    A post by AMA Michiana 2017-2018 president, Alexandria Trusov

    This past Thursday, 3/1, we enjoyed an evening of marketing resources at Tapastrie in South Bend. Appetizers, wine and new connections. Thank you to everyone who came out. We hope you had an AMAzing time!

    We host these informal get-togethers because they offer an opportunity for area marketers to meet up outside of work time to share ideas and resources. Here are a few of the resources we discussed:


    Plus the many resources available to AMA Members include discounted local AMA events, free virtual conferences, discounted national AMA events and a full Marketer's Toolkit. Some of my favorite tools in the Marketers Toolkit include:

    • Brand Assesment Tool
    • Marketing Communications Plan
    • Social Media Competitive Tracking Tool
    • Social Media Policy & Guidelines
    • SEO Key Word Database
    • Message Mapping Tool
    • Marketing Automation ROI Calculator
    • Lead Scoring Tool
    • Gamification Vendor Evaluation
    • Much more....

    For access,go to AMA.org, click  Resources, and click Marketers Toolkit - if you are a member.

    Even if you didn't make it to this past event, we invite you to join us at another AMA Michiana event, your gateway to the local marketing community.



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