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Building community is about building connections and creating a network of resources. Come to our local AMA events and experience it for yourself.

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Article by Shane Frost, President-Elect at AMA Michiana - It doesn’t matter what channel you use to reach your audience. It’s about the message.

Introducing the 2017 - 2018 Board of Directors for Michiana Chapter of the American Marketing Chapter by board president Alexandria Trusov

Experiential Marketing extrapolation by James Wilkie, a Notre Dame assistant professor specializing in marketing and consumer psychology, based on the AMA Michiana luncheon event hosted by the SIMON Property Group.

Post by AMA Michiana member Aaron Charles of Villing & Co., "Why do we remember random experiences that don’t seem so monumental? It’s because our senses are engaged. We’re moved or impacted in some way and we’re physically interacting with the moment."

President-elect Alexandria Trusov reflects on the value of membership and how to talk about the value of membership to your management team.

Alexandria Trusov, president-elect, shares thoughts on the meaning of the season, the importance of meaningful gifts and how to make a Michiana difference this year.

Julie Sisco, VP of Membership at AMA Michiana, joined as a professional AMA member to ensure that "I would have the opportunity to stay current, and even when I missed some details the resources were there to quickly find articles to suffice in a pinch."