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    3 Steps for better SEO using Reviews

    Let’s improve your search results with good reviews. Why does this work?

    Approximately 90% of consumers check online reviews before walking into a business. Nearly all of them trust online reviews just as much as they do personal (word-of-mouth) recommendations.

    When it comes to local SEO, the quality and quantity of reviews on Google is among the most important ranking factors. Business listings which include reviews show searchers that your business has greater credibility, and it gets more clicks. And more clicks from a search - along with quality time on site or additional clicks within - improve your site’s search score and ranking. Google reviews don’t cost you money, either, and they level the playing field between larger brands and mom and pop shops.

    Another no-cost online boost to SEO for business is Facebook Recommendations. Did you know that 1 in 3 Facebook users are using Facebook to find reviews and recommendations for services and products and local businesses? So, here, too, quality and quantity of recommendations will help you stand out, get visitors. Additionally, customers can add photos and tags which allow your business to be found for search phrases within Facebook.

    Here are three steps to help you get better SEO with great reviews:

    • Make sure your landing pages are engaging enough to keep people for 30 seconds or more and offer a good reason to click another page within your site.
    • Ask real customers to go on Facebook and Google and give you a review (and you can ask people you know, too, just don't be fake).
    • Deliver great products, service, and wonderful customer experiences.

     

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