Do your metrics measure up?

    Shane Frost, VP of Communications shares how to measure when the right message and image resonates with the right audience. The real battle is to own a small piece of real estate in the brain of your target. Metrics matter. You need Google Analytics.

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    6 Principles of Successful Crisis Management

    Amy Slav presents an overview from the recent Crisis Management luncheon, "Do the right thing." Why? Because, the public doesn't demand perfection but they do expect integrity. These 6 principles will help.

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    AMA Membership: The Best Position for a “Student of the Game”

    Thom Villing, board member (At Large) shares why the business today is much different than the slightly post-Mad Men era when he got into the "game". Technology has been a real game changer + the proliferation of marketing and communications channels.

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    See the slides from Google Marketing/Remarketing/Retargeting Presentation from the Aug. 30, 2016 AMA event in partnership with Downtown South Bend, featuring Gary Sigman.

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    Taking Your Marketing Career into Your Own Hands

    If I can describe the last year and half in one word, I’d probably pick “learning.” On the job, it seems each day has presented new learning opportunities. And that’s where I want to focus this post – opportunities to learn.

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