FB LI 

    Blog

    The ROI Benefits of Sponsorship

    Do you help businesses promote themselves?

    Are you a copywriter, photographer, or videographer? Do you print or produce literature or marketing collateral or digital ads? Are you a social media manager? A marketing agency? A strategy consultant or web developer?

    Here’s a chance to get in front of the right people on a regular basis.

    As a long-time member of the American Marketing Association and digital media sponsor of the Michiana Chapter for the last five years, my digital marketing business, my brand and employees have and continue to benefit from the consistent presence among marketing directors of regional businesses. But that’s not all.

    My team gains insights from the thought leadership among local marketing professionals as well as national speakers at the monthly luncheon presentations. Then there are the simple and long-lasting advantages of the relationships and connections between scores of fellow marketers – future employees, employers, partners, and resources.

    In fact, as a sponsor and board member with an idea for a before-hours presentation on social media marketing and SEO, an attendee approached me afterward, asking to learn more by being an intern. That internship led to a full-time position at my agency. Now, that AMA contact runs her own agency and teams up with me on special projects. I’ve also been able to be a resource and to bounce ideas off other members.

    I’ve also had the privilege of connecting with some of the AMA’s national speakers the evening before the luncheon – and during small breakfast sessions before the luncheon, where I can practically get a one-on-one audience. It’s an opportunity only offered to board members and sponsors. And these featured-speaker experiences alone are well worth the sponsorship investments.

    What’s even better about becoming an AMA Michiana sponsor is that there is flexibility. Professionals and businesses can be sponsors of individual events or the entire year, which runs July to June. Reach out to any of the board members at the next event or send an email to [email protected] for more information. It’s well worth the investment.

     

    Shane Frost is Past President of AMA Michiana and current board member. He’s the owner of SEO & SEM integrated digital marketing agency, Momentum Marketing Consultants (momentumboost.com).

    Return to list

    0 Comments