Best Practices for Non-PR Specialists

    February 20, 2018
    11:30 AM - 1:00 PM
     Add to Calendar

    St. Joseph Conference Center at Holiday Inn
    1208 East Douglas Rd.
    Mishawaka, IN 46545
    Venue website

    Are you a newly promoted marketing executive tasked with public relations responsibilities? Or the CEO of a new startup that needs positive press to help grow brand awareness (and sales)?

    The traditional boundaries between PR, social media, lead generation and corporate communications have blurred in today’s era of YouTube, blogs and citizen journalists. Along with the growth of these new media outlets, more non-PR professionals are being asked to handle public relations for their companies.

    PR is an essential part of marketing, yet if you’ve never approached or worked with a journalist before, the PR role can be intimidating. Where do you start? Who do you reach out to? How do you “pitch” your story to a reporter? How do you build a smart and strategic PR strategy that helps you dominate a niche in the media landscape?

    Join us for lunch to learn how you can be an asset to your company as a PR-savvy executive.

    $25 for AMA members
    $35 for nonmembers
    $20 for students

    Online payment available - no Paypal account needed (just click the credit card option below the Paypal log-in option). At the door, payment types include: cash, check or charge.


    RSVP By:
    February 15th.

    About our Speaker:

    Dena Lorenzi is a B-to-B and B-to-C marketing professional experienced in brand management, public relations, event planning and marketing. Dena regularly writes for a variety of publications.

    EVENT SPONSOR: AVAILABLE. Contact us for details.


    AMA Event Series Sponsor:


    Chapter digital media sponsor: 


    Speaker Hotel Sponsor: The Morris Inn

    Speaker Gift Sponsor: Proforma Printhouse 

    Attendee Gifts Sponsor: Weigel Broadcasting

    Knowledge Sponsor: TruInsights Consulting LLC

    Print Sponsor: Lithotone



    $20.00 Students

    $35.00 Non-Members

    $25.00 member ticket