Professional Services Marketing: As much about leading as marketing

    August 21, 2018
    11:30 AM - 1:00 PM
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    The Holiday Inn Mishawaka Conference Center
    1208 East Douglas Rd.
    Mishawaka, IN 46545
    Venue website

    Professional Services Marketing: As much about leading as marketing

    Taking highlights from a 1-day course delivered by the American Marketing Association's Training and Professional Development series, this luncheon event will help those performing marketing functions in professional services firms, as well as agencies and consultants who offer services to professional services firms, view these challenges through a new lens! 

    Professional services marketers know how unique their field is. It involves many unique dimensions and a lot of cross-discipline skills. They’re often trying to position their company in a crowded field with very little differentiation; customers of professional services are plagued with buyer uncertainty; professional services firms must show experience in an authentic and powerful way because their customers look for a demonstration of experience as a primary decision driver; and many professional services firms require their non-marketing staff to participate in the business development, necessitating an internal brand plan that everyone (not just the marketing department) can use.

    Find a New Perspective

    This special session will help those performing marketing functions in professional services firms, as well as agencies and consultants who offer services to professional services firms, view these unique challenges through a new lens.


    • Understand why a brand strategy is a must in professional services marketing. 

    o   Learn how a brand can facilitate speed-to- trust for better business development.

    o   Learn of an easy-to-understand model that you can take back with you.

    o   Learn a few approaches to brand positioning.

    • Get real with buyer credence
    • Understand the six dimensions of a brand management plan.
    • Challenge your content management assumptions and learn why you need to integrate into your marketing mix.


    Who Should Attend

    • In-house professional services marketing professionals in:

    o   Law firms

    o   Accounting firms

    o   Financial services firms, professional and personal

    o   Dental, medical, and pharmacy offices

    o   Architecture and engineering firms

    o   IT consultants

    • Agencies and consultants who serve the same


    Local Lagniappe: Get to know the 2018-2019 AMA Board of Directors as they share some of their favorite marketing tools, tips, and tricks. Make sure you are there by 11:30 am to learn from and share with other professional marketers.

    Non-members welcome at AMA events!

    Speaker Bio: Aaron Templer

    Aaron Templer

    The owner, Aaron Templer LLC/ Founder of Three Over Four LLC.

    Aaron Templer recently taught this topic, Professional Services Marketing, as a 1 day class for the American Marketing Association. Aaron is 22-year integrated marketing communication professional, experienced in creating and managing brands across many industries including professional services. His marketing consultancy is in its ninth year and has recently undergone a rebrand of its own. He is a past president of Colorado’s American Marketing Association and a volunteer leader for the American Marketing Association’s Professional Chapters Council: past-presidents from award-winning AMA chapters serving global AMA chapters through mentorship of leaders and providing resources to empower member service.  Aaron is also an occasional adjunct professor in Denver-area universities and is an active musician in the Denver-area music and arts scene. For more information:  aarontempler.com | LinkedIn


    $25 for AMA members
    $35 for nonmembers
    $20 for students

    (Online payment available. At the door, payment types include cash, check or charge.)


    RSVP By: AUGUST 17


    2018 Presenting Sponsor:


    Social Media Sponsor: 


    Speaker Hotel Sponsor: The Morris Inn

    Speaker Gift Sponsor: Visions GPS 

    Attendee Gifts Sponsor: Weigel Broadcasting

    Interested in being the Travel Sponsor for this event? Simply click above on the Travel Sponsor ticket.

    - Breakfast with the speaker the day of the luncheon with up to 7 guests.
    - Your logo on this very website as the event travel sponsor
    - Recognition as the travel sponsor on the AMA Michiana email communications to over 1000 area marketers
    - Recognition as the travel sponsor on the AMA Michiana social media both before and after the event (our total SM audience is greater than 1500 across the usual channels)
    - Your logo showcased at the event + verbal recognition at the event


    $25.00 AMA Members

    $20.00 Students

    $35.00 Non-Members

    $600.00 Travel Sponsor