Marketing with Color Sense

    October 16, 2018
    11:30 AM - 1:00 PM
     Add to Calendar

    The Holiday Inn Mishawaka Conference Center
    1208 E Douglas Rd.
    Mishawaka, IN 46545
    Venue website

    Marketing with Color Sense

    Color is both as basic as a box of crayons and as complicated as human history. It is part of everything we do from what we wear, to the mood of a meeting room, to influencing how we buy  (and sell) things, and how we interact with the world. Color has extraordinary power. It even has the power to make advertising and marketing efforts more or less effective

    Join us on October 16th to explore how color intersects with marketing - messaging and application. Our featured speaker is Kate Smith, an international expert on color.

    You will learn

    1. Why there is more to color than meets the eye.
    2. Have an understanding of the basics of color psychology and how colors evoke mood and emotions
    3. Show how colors work as a silent salesperson connecting a brand to their customers and impact the sales of products

    This luncheon event is for anyone who wants to learn more about how color can be an asset in various aspects of marketing from advertising to PR. (Business owners, creative directors, marketers focused on branding or strategy, and more.)

    Non-members welcome!

    Speaker Bio:

    Kate Smith is an internationally-recognized color expert, media personality, and president of Sensational Color, a corporate consulting and training. Her color advice Is regularly featured in major media including CBS, MSNBC, House Beautiful, Better Homes and Gardens, and InStyle. Kate's prior experience includes executive roles with America Online, Reebok, Fruit of the Loom, and American Greetings.

    $25 for AMA members
    $35 for nonmembers
    $20 for students

    (Online payment available. At the door, payment types include cash, check or charge.)

    RSVP By: October 12 at Noon.


    2018 Presenting Sponsor: Comcast Spotlight

    Digital Media Sponsor: Momentum Marketing Consultants


    Speaker Hotel Sponsor: The Morris Inn

    Speaker Gift Sponsor: Visions GPS

    Attendee Gifts Sponsor: Weigel Broadcasting

    Interested in being the Travel Sponsor for this event? Simply click above on the Travel Sponsor ticket.

    - Breakfast with the speaker the day of the luncheon with up to 7 guests.

    - Your logo on this very website as the event travel sponsor

    - Recognition as the travel sponsor on the AMA Michiana email communications to over 1000 area marketers

    - Recognition as the travel sponsor on the AMA Michiana social media both before and after the event (our total SM audience is greater than 1500 across the usual channels)

    - Your logo showcased at the event + verbal recognition at the event



    $25.00 AMA Members

    $20.00 Students

    $35.00 Non-Members