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    Tiny Town. Global Brand.

    March 17, 2020
    11:30 AM - 1:00 PM
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    Gillespie Conference Center
    53993 Indiana S.R. 933
    South Bend, IN 46637
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    Tiny Town. Global Brand.

    We are excited to present Orestes Hernandez, Executive Director of the Mascot Hall of Fame in Whiting, IN, who will be discussing creative brainstorming, branding, and doing so as a non-profit! 

    Why should you attend?

    AMA | Michiana is proud to offer this unique opportunity to learn from an experienced sports marketing professional about the experience of marketing a brand new national attraction located in a tiny town. He will discuss the initiatives he has led to put the Mascot Hall of Fame on the map, and share insights he's learned throughout his career.

    Key Takeaways:

    • There's no such thing as a stupid idea.
    • Remember to do something ridiculous every day.

     

    "Nothing ever happens without a conversation." - Orestes Hernandez

    About the Speaker:

    Orestes Hernandez built a strong business development career by grinding his teeth selling the toughest team in professional sports – the Florida-turned-Miami Marlins, in the toughest sports market in the country – Miami, FL. In 13 years with the Marlins, Orestes conceptualized and produced the largest group sales initiative from one organization to a single game in the history of MLB, and larger than all the professional leagues in the U.S. That initiative, at its height, brought nearly 24,000 employees and their families from the University of Miami to a single Marlins game.

    He was recruited to the PGA TOUR in 2015 after having been responsible for over $23M in revenues to the Marlins organization – paying for over 55 player salaries over that span. Orestes provided sponsorship and hospitality sales for the World Golf Championships – Cadillac Championships in Doral, FL for nearly 2 years before the tournament was relocated to Mexico. After golf, Orestes worked for Coral Gables Museum in Coral Gables, FL as Vice President of Development where he raised the membership renewal rate by 89 percent in his first year and exceeded his first-year revenue goals by 91%. He spearheaded the creation and implementation of the museum’s first ever donor society – The Paist & Steward Giving Society - paying homage to the architects who designed the 80-year-old firehouse the museum calls its home.

    After a national search in 2018, the City of Whiting hired Orestes to lead the strategic planning, operations, marketing, sponsorship sales, donor development and general fundraising for the National Mascot Hall of Fame as it’s Executive Director.

    Connect with Orestes:

          

    About the Mascot Hall of Fame:

    The Mascot Hall of Fame is the hall of fame for sports mascots in North America founded by David Raymond, the original Phillie Phanatic, in 2005 as an online-only hall. In 2013, Raymond began exploring a physical Mascot Hall of Fame. After meeting Whiting Mayor Joseph Stahura, feasibility studies and economic analysis of long-term viability were completed.

    A $14M tax-increment financing package was approved by the Whiting redevelopment Commission. A non-profit operating entity for the MHOF, Whiting Entertainment Center Inc., was created.  Designs for the building, interior exhibits, and interactive experiences were completed. Construction began in 2016 culminating in a soft opening on December 26, 2018 and an official grand opening and ceremonial ribbon cutting on Saturday, April 6, 2019.

    Mascot Hall of Fame has inducted 21 professional and college mascots. The Hall will officially induct four new Hall of Fame mascots – the Class of 2020 – this June. The Class of 2020 includes Boomer (Indiana Pacers, NBA), The Oriole Bird (Baltimore Orioles, MLB), Youppi! (Canadiens de Montreal, NHL), and Blue (Indianapolis Colts, NFL). 

    Follow the Mascot Hall of Fame

            

    Registration Deadline: March 13, 2020

    Brought to you locally by 

    IN-KIND SPONSORS

    Rink Printing, Gillespie Conference Center, Proforma Printhouse, Momentum Marketing Consultants and ABC 57.

    Tickets

    $25.00 AMA Members

    $35.00 Guests

    $20.00 Students